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Do
You Need a Website?
It's a fact that the
majority of small businesses will benefit from having
their own web site. And there are some that won’t. The
sad news is, many businesses who can't really benefit
from a site, go ahead and get one . . . usually the
result of some slick talking techno-sales man.
Sadder still, many small businesses
who could really benefit from a site decide not to bother
– they don't realise they need a website.
At Guaranteed Webs, we know
what works on web sites. And we know what doesn’t. We
can tell who needs a web site. And we can spot who doesn’t.
We never tell someone "You need a website,"
unless they can truly benefit from one.
To find out whether your business
requires a web site, you need only ask yourself these
three questions:
- How will a web site benefit
me?
- Are there any proven benefits
that my own web site will provide me?
- What tasks will I want the
web site to take care of?
In order to help you answer
these questions, let's look at ways your web site could
benefit your business:
- It can help you sell
more of your stock – you can add to your
market for merchandise or services, easily selling
to a world-wide market, instead of your usual 5km
radius from your real-world business.
You can open up markets which would be otherwise inaccessible
for you.
- A
website help you present your case – Your
web site can be an excellent way to present your business
in the best possible light.
It allows you to persuade people who are ‘just
looking’ that your products and services are
exactly what they’ve been looking for.
- Inform –
a web site can be a fantastic source of information
for visitors.
- Generate well-qualified
leads – people searching for information
can sign up for your newsletter.
Sending out a short newsletter every month or two
is a terrific way for you to position yourself as
an expert in your field.
Your own newsletter can help establish your vast experience
and show you to be trustworthy. In fact, trust is
a major issue on the internet.
- A website can reduce
your staff's workload. For example, it is
much easier and quicker to reply to an email contact
generated from your website than it is to reply to
an enquiry by phone or letter.
- Your own website
can be set up so that it is easier for staff to handle
orders, bookings, complaints and even billing and
other office correspondence.
- You can enhance your
brand name – a quality site is a major tool
in improving the branding of your business.
- You can generate
new business – You can advertise and
promote your business using your own website. It can
present an incredible tool to let others know about
your business for the first time.
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