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Inform – a
web site can be a fantastic source of information for
visitors.
As we've already noted, information
is totally what the World Wide Web is all about. If
you provide your web site visitors with clear, concise
and accurate information, it will lead to a long and
fruitful commercial relationship.
Generate well-qualified
leads – people searching for information can
sign up for your newsletter.
Sending out a short newsletter every month or two is
a terrific way for you to position yourself as an expert
in your field.
Your own newsletter can help establish your vast experience
and show you to be trustworthy. In fact, trust is a
major issue on the internet.
At Guaranteed Webs we can design
a 7 day 'mini course' for you to offer to your web site
visitors. It offers them free and valuable information
on the desired topic, sent by email every day for 7
days. This will work for any number of days – - you could
decide 3 or 5 days is enough.
Anyone who subscribes to your
free course is a prime sales lead for your products
and services.
A website can reduce
your staff's workload. For example, it is much
easier and quicker to reply to an email contact generated
from your website than it is to reply to an enquiry
by phone or letter.
One of our websites was creating
a huge problem for a client who was in fact a little
short on office staff. By redeveloping his website to
include much more product information, and a comprehensive
Frequently Asked Question (FAQ) component, he has saved
literally thousands of dollars each year. He was actually
able to lose another office staff member (she got married
and moved overseas) and not bother to replace her!
Your own website
can be set up so that it is easier for staff to handle
orders, bookings, complaints and even billing and other
office correspondence.
A musician client of ours asked
us to place a bookings enquiry section in his website.
His paperwork has dropped back to almost none compared
to before, plus he now also has in place a failsafe
system which prevents him from double booking or worse
still, forgetting an engagement.
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