|
How do you define a 'good'
website?
The definition of a
‘good’ web site various tremendously from business to
business. But the five main 'rule-of-thumb' points to
look for are:
- A website needs to be informative.
The whole of the World Wide Web is all about information.
If a site has poor or little information, there's
no point for it being there.
- Along with information, a
site must be entertaining.
This doesn't necessarily mean movies, games, bells
and whistles, music blaring or cartoons raging. It
simply means the visitor's experience should be enjoyable.
- Websites need to change regularly.
There are two reasons:
(a) if people bookmark a site and return regularly,
they need to 'see some action' otherwise they'll quickly
become bored and stay away forever.
(b) You need constantly changing relevant
information to ensure the best possible ranking in
the search engines
- A fast load time is essential
for web sites. World web site usage authority Jakob
Nielsen has found the average 'patience rate' a web
site visitor has for a page to load is 12 seconds,
with the exception of pornography and gore. But we
don't go there do we? :o)
- Finally a website needs to
be easily found by people either searching for it's
range of products and services, or its name and location.
Steps to web
site success
To identify the best web site
developer for you and your business, you should first:
Establish what you truly
need in your web site
| Case Study:
The right information from the right people
A recent site we viewed had made
just 1 sale in a year. As part of our assessment
when asked if we could redevelop the site, we
assembled a group from our client's target market.
We then sat them in front of a computer
and tasked them to:
- Make an online restaurant reservation
on the Gold Coast
- Set the date a week hence
- Make the reservation dinner for 6
- Use the internet
What happened was this:
-
97% used a search engine.
-
If the site took longer than
13 seconds (Aussies must be more patient,
since our internet is slower than the rest
of the world) the visitor left.
-
If the site didn’t quickly
and effectively provide an easy bookings
facility, 63% gave up at that point
-
Once the visitor had found
the reservations facility, 92% then looked
to see photos of the restaurant, 45% wanted
to read media reviews, 78% wanted to view
sample menus or dishes, and 36% were interested
in chef qualifications.
Interestingly, only 23% were interested
in price.
-
When asked about the
website's general 'look' – 96% said
they wouldn't book online if the website
didn't look professional
So this is how we developed the
site. We designed a professional, attractive
site that loaded within 9 seconds.
We put the rates and availability
on the front page. We provided a photo gallery
of the resort. The site was optimised so that
it received high search engine rankings.
And the result? Bookings flooded
in. This was no big surprise. All we did was
make sure the site gave the market what it wanted. |
- Find out from your
clients what they'd like to see in your web
site.
- Find out from your
potential clients what they'd like to see in
your web site.
- Survey employees what
they need to be in your web site.
- If you're still not
sure, contact us
here at Guaranteed Webs and
we can talk you through the process of deciding
what's in your best interest,
web site-wise. At no charge too!.
Now let’s find the right
web developer for you . . .
|
