The
REAL Difference Between Real-World and Internet Marketing,
Promotion and Advertising
Because
the internet world is still quite new, people who are
unfamiliar with websites and all that, feel a bit mystified
about it all.
And
'experts' can easily tell some people what they like,
because the people they talk to don't know any better.
Not
that the website and internet industry is full of sharks
and shonky operators. Far from it.
Remember
when western explorers landed on an undiscovered land,
and when they fired a rifle, all the indigenous people
described it as a magic thunder-stick which could strike
you dead?
In
a way, that was the truth, for them. If one of the explorers
explained "It's a hollow steel tube seated in a wooden
base, from which at one end a small gunpowder charge
is ignited . . . " it would mean nothing to the native.
They
needed to describe a rifle going off as a thunder-stick.
The problem was, many explorers exploited the natives'
superstition to assume god-like status, pretending to
have other magic powers, and gilding the lily about
what was, or was not, possible.
In
just the same way, many internet and website 'experts'
tend to exaggerate when it comes to explaining what
they charge, and why they charge it. They also tend
to exaggerate when describing their own skills and abilities,
because they sense they are able to get away with 'gee-whizzing'
their prospective client.
But
it's not fair.
We
reckon we know what's fair.
We
reckon someone should just explain it simply and in
easy-to-grasp terms.
So
click on . . . and Happy reading!
And
don't forget . . .
For
personal recommendations on how to achieve your web
presence at the very best value and pricing, call John
0414 955 743 – - YOU WIN!
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