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How Your Website Can Successfully Integrate
with Your Existing Advertising and Promotions
There
are a few very simple points that need to be understood
about web sites and the internet, and the rest is easy.
While
you read the points below, remember that "BUILD IT &
THEY WILL COME" was a mid 1990s urban legend started
by early website salesmen. It's never been true. It
wasn't true then, and it's way not true now.
- Websites
are not just only digital versions
of print-on-paper brochures, advertisements, catalogues
and the like.
- When
you print your message, it works only when you "get
it out there". If you make 5000 beautiful brochures
and then store them away in the back of a cupboard,
they'll never do any good for you.
- Websites
are not just only digital versions
of print-on-paper brochures, advertisements, catalogues
and the like.
- When
you make a beautiful advertisement, it only works
because you place it in the Gold Coast Bulletin, Sun
or other publications.
- Websites
are not just only digital versions
of print-on-paper brochures, advertisements, catalogues
and the like.
- Websites
only work when you cross promote them with your existing
advertising and marketing, or you pay in other ways
to "get them out there."
For
personal recommendations on how best to integrate your
internet marketing with your real-world marketing,
call John 0414 955 743
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