Considering all of the money you spend
on promotion and advertising, wouldn't it be great to
build a steady stream of web site traffic from the free
search engines?
Steady web site traffic
from search engines is just a dream for many home business
owners. Especially in profitable niches, it can be virtually
impossible to get a decent listing. That means you'll
get little or no traffic from Google, MSN and many other
popular search engines.
To solve your problem (no web
site traffic from the search engines), you should begin
by creating a web site with a lot of useful content
on a certain subject. But even if you know something
about optimizing web pages for the search engines, this
still may not be enough to bring in a steady stream
of targeted visitors to your web site each month without
paying for it.
Let's look at your next two
options...
Both will cost you on a regular
basis and both will bring you a steady stream of quality
web site traffic.
' Pay For Inclusion
Search Directories '
When you search the internet
from Yahoo, the results are provided by a web site other
than Yahoo. Search the Yahoo Directory (hundreds of
thousands of people do each month) and you'll see web
sites that have paid to be in those results. Each web
site owner pays at least $299US per year to be there
and may not even be included. This fee is for the application
only. If your site is accepted, you will pay at least
$299 per year, every year. You will pay more if you
want a premium placement for your listing.
' Pay Per Click Search
Engines '
The concept of pay per click
search engines is very simple and works well. You buy
targeted ad space based on a keyword phrase that is
related to your product or service. Your ad is displayed
on the search results page after a user searches for
your keyword for that ad. Every time a visitor clicks
through to your web site from that ad, it costs you
from one cent up to $10 or more. You get web site traffic
that is interested in your niche, as much as you are
willing to pay for.
If you are not careful, pay
per click services can cost you a lot of money. You
must know what you are doing before you start using
them. Consider yourself warned.
Now for another option for getting
web site traffic from the search engines...
' Hire An SEO Specialist
'
A Search Engine Optimization
specialist can get your site listed highly in search
engine results, which will bring you loads of quality
web site traffic. This can cost into the thousands just
to get your web site set up. Some SEO services will
charge a lower amount for setting up your web pages,
then charge you on a cost per click basis after that.
Unless you have deep pockets,
you may want to look at your next option. Pay a small
fee up front to use a product as much as you want that
will bring you targeted web site traffic. You won't
pay monthly or yearly bills like the options described
above.
' Produce Web Pages
That Bring In Search Engine Traffic '
There are useful software products
available that will let you create web pages that will
bring you targeted web site traffic from the search
engines. And you won't pay a dime for it.
If used wisely, these tools
will work well to bring in the quality web site traffic
you want. Each of these products use different methods
to bring targeted visitors to your web site. Use them
to create more valuable resources for your web site
visitor. Do not use them to try to fool the search engines
into thinking your site is not what it really is. This
is frowned upon by search engine companies.
For example, Product A lets
you set up niche directories of related, quality web
sites. These directories are linked to from your web
site home page so all of your visitors can benefit from
the resources included. Each Product A directory page
contains search engine listings of related web sites
based on a specific related keyword phrase. This keyword
is also related to your product or service, so the pages
bring targeted visitors to your web site.
The search engines want relevant
results for their user's searches. When Product A or
another similar product is used properly, you can produce
web pages that will be relevant and useful to anyone
searching for that particular keyword phrase. Done responsibly,
you can create the steady stream of web site traffic
you want without having to pay for it.
Depending on your resources,
these are your options to choose from if you want more
web site traffic from search engines. Choose wisely
and you can see a steady stream of web site traffic
in just a few months time.
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