Search Engine Optimisation

Search engine optimisation is designing a Web site so that search engines easily find the pages and index them.

The goal is to have your page be in the top 10 results of a search.

optimisation includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.

Search engines use different criteria for indexing, and those criteria change constantly. Thus, it becomes increasingly difficult to satisfy every one equally.

Our expert skills in search engine optimisation mean you have the best chance possible to achieve that Holy Grail of the net – - Top 10 ranking in Google, MSN, Yahoo or one of the others

Remember though – - and this is a vital warning:

Search engine optimisation needs to be put very clearly into perspective.

For instance, let's say you're a Queensland-based electrician. If I search (Jan 2006) for "Queensland electrician" in the largest Search Engine, Google, (AND I remember to check 'Australian Pages Only') I'll get 47,300 results.

To make Top 10 you'd spend a fortune having your site optimised. And it's not a once-off cost either. It required constant monitoring and fine-tuning.

You'd have to overcome odds of 4370-to-1 to make Top 10.

For "Gold Coast Electrician" it gets a little better – only 2700-to-1 odds to beat.

If we choose "Carrara electrician" it gets even better – we're down to an easy 11-to-1 chance, while searching for "Carrara Electrical Specialist Contractors" (name changed to protect the innocent!) we arrive at a very doable 5-to-1 chance, with the website already in the Top 10.

But it begs the question: If they already know your name and suburb, why do they need to use a Search Engine? Why not just use Yellow Pages? Or more to the point, if "Carrara Electrical Specialist Contractors" makes it in the Top 10 without any optimisation, why bother anyway?

Even so, there are many occasions when Search Engine Optimisation is a viable option, and we offer the best possible results accordingly.

Search Engine Optimisation Pricing

Remember the old "How long is a piece of string?" It never was more appropriate than for Search Engine Optimisation. It completely depends on how much work we do.

For an indication of the kind of money involved, a premium web site would normally require initial work commencing at around $6,000 up front and $4,000 per month after that.

For smaller sites we'd be looking at around $900 initially and from $180 per month for ongoing work. There's no way to fix a price without seeing what's required.

A good example is last month when we were asked for a price to optimise an existing web site. The original web site developer had already paid someone in the USA to do a basic job on the site, and what remained was simply for us to "fine tune" the web site, which cost just $480. And now the site needs about $100 work per month for maintenance.

Contact us to find out more specific info about Search Engine Optimisation.